Mack Names Walsh Vice President of Marketing

Mack Trucks named John Walsh its vice president of marketing, effective Dec. 1.

Walsh, who was Mack’s director of media and public relations since February 2007, will lead the development and implementation of strategies aimed at driving product sales, safeguarding and enhancing the image of the Mack brand, and growing Mack’s merchandising and brand licensing efforts, the truck maker said in a statement.

Prior to joining Mack in 2002, Walsh headed a firm specializing in the production of media for a variety of corporate and government clients, and from 1982-1994 he was a television producer in the public affairs office of the National Aeronautics and Space Administration in Washington.

Mack is a unit of Sweden-based Volvo AB.

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Mack names John Walsh v.p., marketing

GREENSBORO, N.C. -- Mack Trucks has named John Walsh its vice-president of marketing, effective Dec. 1.

Walsh was previously director of media and public relations with Mack and has been with the company since 2002.

In his new role, Walsh will head the development and implementation of strategies aimed at driving sales, safeguarding and enhancing the Mack brand and growing merchandising and branding efforts, the company announced.

Walsh replaces Michael Reardon, who was previously appointed vice-president of sales with Mack. Walsh will continue working out of Mack's Greensboro, N.C. headquarters.

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