Utility Trailer names new director of marketing

CITY OF INDUSTRY, Calif. -- Utility Trailer has ­appointed Larry Roland as its new director of marketing.

Roland began his career as sales coordinator at Utility’s national accounts department in 1987. He held several positions in this department prior to being promoted to the position as director of national accounts in 2005. Under Roland’s direction, officials say Utility’s national accounts department doubled its share as a percentage of Utility’s total trailers built.

As director of marketing, Roland will be responsible for leading Utility’s corporate marketing team in its ongoing marketing efforts as well as developing technical educational tools for Utility’s customers and personnel.

“With Larry’s background and experience at Utility, he is the perfect candidate to assume the position of Director of Marketing,” said Craig Bennett, senior vice-president of sales and marketing. “Larry is a tremendous asset to our team and we look forward to his leadership in supporting and marketing the Utility brand.”

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Mack Names Walsh Vice President of Marketing

Mack Trucks named John Walsh its vice president of marketing, effective Dec. 1.

Walsh, who was Mack’s director of media and public relations since February 2007, will lead the development and implementation of strategies aimed at driving product sales, safeguarding and enhancing the image of the Mack brand, and growing Mack’s merchandising and brand licensing efforts, the truck maker said in a statement.

Prior to joining Mack in 2002, Walsh headed a firm specializing in the production of media for a variety of corporate and government clients, and from 1982-1994 he was a television producer in the public affairs office of the National Aeronautics and Space Administration in Washington.

Mack is a unit of Sweden-based Volvo AB.

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